Welcome to Landmark Lincoln
Client: Landmark Lincoln Production Company: Guerilla Capturing Aim: To advertise the services provided by the dealership For this commercial, I performed the duties of cinematographer and assistant editor. The goal of this commercial, starring the owner/principal Tom Daniels, was to advertise the available services and to introduce the team of employees of the Landmark Lincoln dealership located in Englewood, Colorado. During the pre-production location scout, the scenes were blocked out with General Manager, director and 1st AC to coordinate vehicle placement and crowd control. The production involved using a Sony FX6 camera and Cooke Varotal/i FF 30-95mm lens, placed on a doorway dolly with 8' of track to achieve smooth movement throughout the whole commercial. To control reflections on cars, a circular polarizing filter was employed and adjusted on a shot-by-shot basis. Aerial cinematography was made possible with DJI's Mavic 3 Cine drone and was closely coordinated with the general manager. The final commercial was advertised on social media platforms and on the Comcast network within the Denver area.